Communication 2.0: Language features of correspondence in the messenger of German-speaking youth of Switzerland

The article presents the results of a study messages from WhatsApp messenger, included in corpus project Swiss linguists What’s up, Switzerland?, to identify factors peculiarity and linguistic features communication young people Switzerland. focus is on main that determine users, namely, situation dialect-literary diglossia German-speaking Switzerland, reflection writing oral youth communication, influence Web 2.0 technologies. analysis authentic material made it possible establish daily written carried out mainly dialect, which corresponds its desire for informal irregular communication. Along with dialect have their arsenal language tools techniques implementa tion specifically strategies tactics. When communicating German-Swiss use variety playing means delimitation alienation usual, normative. game alien means: German literary standard, English, ethnolects are most often implemented when messenger principle code-switching or mixing different forms. Impor tant include numerous facts new opportunities digital identified corpus, found at phonetic-phonological, graphic, lexical-semantic, morphosyntactic, pragmatic levels persuasively demon strates ever-increasing media environment.